Becoming a Wedding Planner

One of the questions I’m asked the most is why/ how I became a wedding planner. Truthfully, I always just wanted to be one. People joke about J-Lo’s ‘The Wedding Planner’, but actually, I watched it and wanted to be her – minus the groom stealing of course, ha!

I didn’t think that wedding planning was a business I could run in Niagara. At the time, we didn’t really have the kind of weddings that needed a planner so I put that idea on the back burner.

It was 11 years ago that I started my very first business in the wedding industry. As a certified hair and makeup artist, I set out to provide mobile hair and makeup for wedding parties. I was able to be creative, work for myself, and be in the world of weddings.

My business took off. I was booked pretty solid, but I still felt a pull to be more involved in the wedding day. There was a planner from Toronto who has asked me for quotes a few times and that’s when I realized, if she could do it, why couldn’t I?

How I did it

In 2012, I became a certified wedding planner and jumped right into a new business launch. I continued to run both businesses (and work a full-time job!) until it got to be too much. I lost my passion for hair and makeup as my passion and client list grew for planning. Shortly after starting my business, I was also able to quit my full time job.

For the last 8 years I’ve been designing, planning, & coordinating weddings and have loved (mostly) every second of it. In 2015 I began to add florals into my services and my love for weddings grew immensely.

I’ve loved being in the industry and working for myself/ running a business so much that I knew when we moved, I had to move my business and build it back up. I couldn’t go back to being an employee, or not being involved in so many special moments.

Twenty-Twenty + COVID

Flash forward to now/2020. Oh My God. I don’t have to tell any of you how crazy this year has been. Never in a million years did I think that anything could actually wipe out an entire wedding season. A pandemic? This is 2020, pandemics happened before modern medicine, who really ever thought it was a thing?

As sad as I am for my clients who had to postpone or cancel their weddings, (and the sad state of my bank account!), this is probably the best time this could have happened, being that I just had a baby and all!

I was fully prepared to be in work mode this summer. Jordan is on Parental leave and it was going to be his job to take care of Norah on my wedding days/weeks. We had a plan. HAHA- a plan. I did not fully realize how encompassing having a baby is. Expectations of what I envisioned my days looking like vs reality hit me hard in the face.

Living with grace

I was learning to live with grace, and giving myself permission to just soak in my new babe and these special moments with her. Then COVID hit. For the first time ever, the world slowed down. It wasn’t just me hitting pause and feeling guilty, it was everyone. Emails weren’t coming in, and if they did, there was no expectation to get back to them right away. Everyone just kind of knew. We were all in it together

When the universe hit “pause”, I had the space to actually not think so hard. I wasn’t thinking about what I had to get done for clients, or how to market myself that day/week/month. In that space, came great realizations and ideas.

The more space and guilt-free time I had, the more I knew what my path was going to look like going forward.

My path

I want to live a life that is full of family, and friends, and love. I want to live slowly, taking the time to soak up all the moments, feeling gratitude for even the littlest things.

You see, I’d rather spend my day cuddling my babes, playing peek-a-boo, baking bread, going on walks, and sitting by the ocean over emailing vendors, making timelines and playing middle man. My new path is not stay-at-home mom. But what it is, is leading towards more work that brings me joy and less (or no) work that doesn’t.

Planning weddings, no longer brings me the joy that it used to. The work that does bring me joy, is flowers and design.

My announcement

And so with that, I am officially announcing that going forward I will no longer be taking on new wedding planning clients.

What I am going to offer is a design-forward service as well as floral-only services. This is the best way I can serve you as a client, bring joy to my life, and be present with my family.

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